June 29, 2025

Don’t Just List – Launch. Gerätor + Buffer Explained

Buffer makes it easy to publish your Gerätor listings across social media platforms automatically. Connect your RSS feeds directly or use Zapier to streamline marketing, save time, and sell more.

Integrations

Image courtesy – Freepik

Important: To set up a business profile, create an account with an email address from your business domain (Example - [email protected]).

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Your Gerätor listing is live – great. But is it visible enough?

Every listing is a potential lead, yet only a fraction of your target audience may see it on-platform. That’s where distribution comes in.

Whether you’re listing medical devices, software, services, spares, or jobs, social sharing increases visibility, drives clicks, and builds trust. But manually posting each listing to LinkedIn, Facebook, and Instagram? Not sustainable.

Enter Buffer: your social media autopilot.

What is Buffer?

Buffer is a social media management platform that helps you:

– Connect multiple accounts (LinkedIn, Facebook, Instagram, X/Twitter, Pinterest, Mastodon, and more)
– Schedule content at the best times
– Post automatically from RSS feeds
– Track performance with built-in analytics

Buffer works well for solo sellers, B2B sales teams, recruiters, and service providers who want to stay active online without being online all the time.

Gerätor + Buffer: The perfect listing amplifier

Gerätor provides live, auto-updating RSS feeds for each listing category. You can connect these feeds to Buffer in two easy ways:

Option 1: Connect Gerätor RSS Feeds directly to Buffer
Buffer’s built-in RSS feed support (available on paid plans) allows you to automatically pull in new content from an RSS feed and post it across your linked social channels.

How to set it up
Step 1: Log in to Buffer
Step 2: Navigate to “Publishing” → “RSS Feeds” (under the “Queue” tab)
Step 3: Click “Add RSS Feed”
Step 4: Paste one of the Gerätor RSS URLs, for example – https://gerator.com/listings/rss/device
Step 5: Buffer will display new items from the feed in your queue.
Step 6: Choose to “Add to Queue,” “Share Now,” or “Dismiss” listings.
Step 7: You can customize the post text and image before it goes live.

Benefits of direct RSS integration
– Zero setup time – just paste and go
– Curate and approve listings before posting
– Great for individual sellers or small teams who want control
– Easily apply your brand voice or tweak the post copy

Automate posting via Gerätor RSS Feeds + Zapier + Buffer

Option 2: Automate posting via Zapier + Buffer
For more advanced automation, use Zapier as a bridge between Gerätor RSS feeds and Buffer.

How to set it up
Step 1: Create a Zapier account. You can start with a free account, but posting to certain social channels may require a Zapier Starter or Professional plan, depending on your volume and complexity.
Step 2: Choose “RSS by Zapier” as the Trigger App
– Event: New Item in Feed. Paste the Gerätor feed URL (e.g. devices)
Step 3: (Optional) Add a Filter to post only listings with terms like “urgent,” “ultrasound,” or “OEM.”
Step 4: Set “Buffer” as the Action App
– Event: Add to Buffer Queue. Format the post with: “🔔 Just listed: {{title}} – {{link}} #Gerätor #MedicalDevices”
Step 5: Choose your connected social accounts (LinkedIn, Facebook, etc.)
Step 6: Test & Turn On the Zap

Why Use Zapier?
– Fully hands-off: no need to approve each post. Zapier picks it up from the RSS feed.
– Applies filters, formatting, or tags. Automate custom filters, hashtags, or scheduling rules
– Integrate with CRMs, spreadsheets, or email alerts in multi-step Zaps
– Sends it to Buffer for automatic posting across your chosen platforms
– Ideal for power users and growing teams

Tips to maximize impact

Use high resolution imagery in your listings, add accurate content, precise category tags, post frequently, use both Gerätor and Buffer’s dashboards to review listing performance.